Established in 1991 in Cambridge Ontario Label It is a manufacturer of custom roll labels usually for the trade. Using Hot-Stamping printing presses solely we specialize in fade-free weatherproof decals, numbered asset labels, fabric tags, and have ability to reregister preprinted labels to add specialty stamping for such applications as wine labels.

The owner Brad Coles has been involved in Motocross since 1976 and has been an avid racer since 1991. Label It Racing evolved out of his passion for the sport and the will to assist younger riders to excel with the support only a Team can offer with the backing of outside sponsors. Label It Racing is essentially a promotional tool for the Team’s 25 or so product sponsors as well as Label It Inc.

With the popularity of Motocross on television and advertising opportunity for growth is great right now. Ideally Label It Racing will be looking for a title sponsor who is interested in the 12-34 year old demographic Motocross draws. With the CMRC Canadian National Racing Series televised on Roger’s Sportsnet, Speed Channel and Rousseau des Sports(Quebec) to a North American audience of 8 million viewers. The series has also just been expanded to Europe with the Extreme Sports Channel based in the United Kingdom with an audience of 18 million household in 60 countries.

For 2007 we chose 2 very capable riders to represent Label It Racing, #34 Jason Burke and #56 Adam Deakon. They will compete in the East Coast National series as well as the Ontario Provincial series in the Pro class.